Beauty is coming to the metaverse and consumers will play a big role in its creation. 

Created for BIPOC in mission and purpose, Tristan Walker’s health and beauty brand, Walker & Company, has been instrumental in shifting the norms of the beauty industry since its conception in 2013.

Since Colorproof's launch, color-safe hair care has become table stakes for hair-care brands and also more accessible, as many brands have shifted away from using sulfates and other color-stripping ingredients. As such, simply being a color-safe brand is no longer enough.

By Suzanne Zuckerman. This story was originally published in WorkLife, our sibling publication. The office is dead. Long live the office.  Last week, New York City real estate blog Curbed ran the headline, “The Office is Half-Dead,” summing up all the confusing, conflicting news about whether the RTO push is ramping up or stalling out. How can...

The first installment of Glossy+ Research's 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.

On Tuesday, the physical wellness brand launched a product called SmartGoggles, venturing into the sleep category for the first time. This is not the first time 6-year-old Therabody, best known for its Theragun percussion massager, has ventured into a new category; in April, it launched TheraFace Pro, under the realm...

A new report titled "Cotton: A Case Study in Misinformation" looks at debunking false claims present in the cotton industry, plus lays a roadmap for accurate data research and industry-wide data transparency. As the 2021 United Nations Climate Change Conference (COP26) comes around on October 31, there's increasing focus on...

As blue-check influencers wonder about what Elon Musk's paid verification model will mean to them, the growing beauty Twitter community is reacting.

Alo has also been the "official wellness partner" for NYFW since September 2021. September 10 was the first time the brand presented a collection of its own.

Despite trialing new marketing tactics, amid recent digital advertising shakeups, apparel brands vying for attention have continued to bet on hit-or-miss product collaborations. Among them is Head Sportswear, which has its sights set on an expanded Gucci partnership and “tremendous” growth this year. 

Consumers’ number one reason for engaging with luxury content on TikTok is to be entertained, and recent studies back that up. But are luxury brands delivering the entertainment that TikTok audiences crave? And who has a leg up on TikTok strategies and market share in 2022? What is certain is...

Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Glossy+ Research...