As fashion retailers struggle to strike the right balance between AI-driven personalization and a personal touch, a new e-commerce platform aims to set a new standard. 

2020 has already become the year of coronavirus, but it is also shaping up to be the year of the Instagram livestream.

Most U.S. companies are going week on five of maintaining social distancing guidelines and physical retail closures; thus, they have moved from tactical triage to longer term strategies to emphasize business survival. For beauty, wellness and fitness businesses with salon, spa or boutique workout environments, the pivot to digital has...

Fashion shoppers are turning to retailers offering styles featuring bible verses and inspirational quotes to provide comfort in a time of great uncertainty. At the same time, retailers including Elevated Faith and Altar’d State are shifting their processes to better cater to new demand. 

On February 8, over 30 brands including sheet-mask brand Bawdy, wellness brand Moon Juice and skin-care brand Tata Harper will host booths or offer services at Gallery 38 in San Francisco, where Credo is based. The purpose of the event is to attract new customers.

As Abercrombie continues its quest to win over millennial customers, the company is dropping a line for men and women to be worn at special events like weddings.

On Friday, E.l.f. is unveiling its first Tik Tok campaign and brand page (presently E.l.f. has no brand page but an #elfcosmetics hashtage over 3.5 million viewsfollowed by a collaboration with Bangladeshi-American, plus sized and Muslim influencer Nabela Noor exclusively for Ulta Beauty on October 6.

As of mid-March, QVC had yet to determine whether remote recordings would be possible and what they would look like. (The first step was on-air guests and hosts standing six feet apart, per CDC guidelines.) Prior to coronavirus, all on-air segments were recorded in the company's West Chester, Pennsylvania studios....

In the latest edition of Glossy+ Talks, a series open to subscribing members of Glossy+, Nicola Kilner, Deciem co-founder and CEO, discusses why the brand has cut back on social media posts, how she expects customer behavior to change and how Deciem is remaining agile in uncertain times.

DTC businesses in survival mode are streamlining down to skeleton companies: They're downsizing merchandise, slashing prices and cutting staff, particularly employees least equipped to pinch-hit. 

As the rental field continues to get more competitive, Rent the Runway is tinkering with its existing subscription plans by adding a third option in between the lavish Unlimited subscription and the more barebones one-swap subscription. 

Across the beauty industry, brands' top-line sales have been hit hard by social distancing orders and subsequent store closures, as well as by slower consumer demand driven by unemployment and economic uncertainty. Though beauty brands across all segments are reckoning with a new normal, luxury lines with extremely high, premium...