Ralph Lauren’s push for Polo Red Rush to be seen as a lifestyle brand versus purely a fragrance comes at a time when designer scents seem to have lost their luster.

Brands confining “likable” content to Instagram are leaving money on the table -- even as shopping on the platform picks up and in-app checkout gets set to roll out to more companies. Increasingly, brands are finding new ways to use and reuse the content, and they're seeing strong results. 

On Thursday, New Balance released its new Fresh Foam Roav collection in partnership with digital avatar company and agency Genies. The partnerships was forged as a way to ensure the latest collection would resonate with Gen-Z shoppers on a place they spend a lot of time: mobile.

Blame it on a resurgence of ’90s style, nostalgia for iconic ’80s brands or a desire to wear something other than athleisure, but the denim market is having a moment.

Priv and BeGlammed, two beauty service-on-demand platforms, announced on Monday that the companies are merging. The companies will create a new business under the name Priv that covers 32 markets and brings together their beauty and wellness services under one app.

With the direct-to-consumer model increasingly a draw for brands aiming to form connections with customers, retailers are working to prove that -- by linking with a cause -- they can facilitate a similar bond. 

Bridal gown brand Pronovias is modernizing its operations across the board to win over American brides-to-be.

Target continues to see opportunity with its men’s shopper. In late May, the retailer announced plans to spin off its nearly 2-year-old, private-label men’s fashion brand, Goodfellow & Co, from a pure apparel line into grooming.

While Instagram has given rise to the fashion influencer -- perfectly made up and styled in a chic, likely expensive outfit, captured in the perfect lighting with the best filters -- TikTok is setting the stage for a different kind of social media influencer: the e-girl.

Bonobos wants to dress the every man. The retailer has extended its sizing range, now offering pants to size 54, up from a size 40; jackets and blazers to a size 54, up from size 46; and sweaters and shirts to 4XL, up from XXL. It’s also adding short, regular...

As shopping moves online and staple retailers increasingly close their doors, developers have been working to revive the draw of the mall.

The fashion rental market is growing increasingly crowded, with new platforms like Nuuly or TK popping up everyday. Rent the Runway has been in the top spot of the rental service for most of its existence, being the most recognizable name and widely credited with popularizing the modern fashion rental...