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The Cut is experimenting with new social media strategies to drive engagement, including collaborations with photographers and recently hiring an Instagram editor to design tactics leading into New York Fashion Week.

Digital sports publisher, Bleacher Report, has teamed up with street-wear label KITH as it tries to build brand culture and be more than just a sports website. The nine day pop-up shop in Soho features computers to create memes, an exclusive KITH collection, and snacks, and is targeted towards young...

The word luxury is traditionally evocative of flashy handbags, fine furs and five-star hotels. Yet in the era of modern fashion and style, it no longer denotes exorbitance and exclusivity. Luxury has evolved to transcend price points and couture, and instead puts a premium on authenticity and accessibility, all while...

Samsung 837, an emerging offshoot of the technology conglomerate, is continuing to expand its partnerships with a number of industries including music, sports, and most recently, fashion. The organization recently partnered with the Council of Fashion Designers of America on the after party for the organization's annual award event, and...

One of the most common charges leveled against wearable tech is that it has a “woman problem.” Ringly hopes it can solve that. In an effort to make tech gadgets something women would want to wear as part of their regular wardrobe, Ringly has created smart bracelets and rings that are...

The ephemeral photo sharing app has become the next frontier for fashion designers as they seek to reach consumers with behind-the-scenes looks at products — and their own personal lives.

Glossy is a new publication that will cover the seismic change that digital has wrought in the fashion and luxury space.

American Apparel announced its "Make America Gay Again" a partnership with the Human Rights Campaign and The Ally Coalition to support LGBTQ equality. The effort includes limited edition t-shirts and tank tops bearing the slogan, a cheeky play on Donald Trump's "Make America Great Again."

The rise of social media has changed the way streetwear is discovered. On Instagram, people can know about the latest drop or where to try to get their hands on the latest pair of sneakers as soon as it's posted. But according to influencers and streetwear enthusiasts, actually discovering the...

The Lion'esque Group brings popup stores to fruition, starting with ideation and continuing through collaboration with real estate partners to identify storefronts and conducting data analysis on consumer sentiment and engagement. Its robust roster of clients ranges from fashion brands to lifestyle and food companies.

Facebook Live fitness videos have become a growing focus for magazines like Elle and Self, and an even larger effort for Condé Nast, which recently launched its Sexy Fit program as part of its new entertainment platform, The Scene.

Cadillac is partnering with the Council for Fashion Designers of America on an initiative called Retail Lab that helps cultivate young fashion designers. The program fosters up and coming young designers, and augments Cadillac's efforts to rebuild its brand following decades of slumping sales.