Reflecting on the year in fashion brand fails.
Beauty brand Glossier, known for Instagram focus groups and Facebook live product previews, turned to Snapchat this morning to launch three new lip balms.
The Japanese social network, Line, has added another lux brand to its bow and is drawing an increasing number of fashion and beauty brands all hoping for a bigger bite of Japanese millennials’ appetite for online shopping.
Japanese brand Anrealage decided to take an antithetical approach to Paris Fashion Week, asking viewers to keep their eyes glued to their phone screens rather than the models.
While subscription-based clothing services exploded in popularity in recent years, they are struggling to differentiate as consumers experience "subscription fatigue."
High fashion has taken to the high skies. Designer Zac Posen unveiled his new line of plum-hued Delta uniforms on Facebook Live Tuesday from a fashion show hosted by the airline. Delta employees walked the runway in front of an audience of fellow employees in Atlanta, where the company is headquartered....
From the 'Internet of Clothing' to the impact of social media on the fashion calendar, the speakers at the Glossy Forum, happening October 20 in New York, represent the myriad ways the fashion industry is adapting to the digital era. Here's a sampling of who will be joining us.
The blogger-brand-media relationship is definitely changing, so we convened a group of fashion bloggers to tell us their thoughts on this controversy.
In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief...
Smashbox is making its virtual reality debut by giving viewers a peek into its origins, and taking them on a tour of Smashbox Studios, the fashion photography studio in Los Angeles where it was born.
Diversity on the runway is a topic that pops up during every fashion week, but even more so at this NYFW. “The conversation is much more relevant and important during this September fashion week,” said Toni Box, senior director of social media and content at PMX Agency. Leaders in the...
Fashion and luxury brands share their biggest challenges, at the Glossy Forum in New York.