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For fashion and beauty companies, a strong point of view is necessary to cut through the noise of today’s crowded markets. But at the same time, as digital changes the game at an increasingly rapid pace, constant evolution is required. So, to what extent can a company modify its stance...

Influencers have never been more central to brands' marketing strategies, and some fashion and beauty companies are going the extra mile to take advantage of their, well, influence.

The expanding pool of natural beauty companies is facing problems many never bargained for, including ingredient contamination and environmental factors prohibiting a consistent flow of resources. As a result of the growing need to access more naturally-derived ingredients, many beauty brands are turning to vertical integration to alleviate sourcing issues...

The annual Victoria’s Secret Fashion show can be enough to catapult a model’s career — just look at the resumes of veterans Adriana Lima and Alessandra Ambrosio. Brazilian model Daniela Braga, who walked her fourth Victoria’s Secret show in Shanghai in November, kept a record of show day, from her...

As beauty brands look to meet customers where they are, their focus is turning to Instagram Stories, which, they've found, facilitates storytelling and product purchasing better than posts in the feed.

For Shiseido, the appeal lies in studying up on Violet Grey’s e-commerce strategy, which uses magazine-worthy editorial content (from celebrity interviews to tutorials) to promote its wide array of prestige beauty products, ranging from skin care to fragrance from brands like Byredo and Tom Ford.

With everyone wanting in on the $445 billion beauty industry, the space is becoming more dangerous for brands — not for the vast amount of product, but because differentiation is more difficult in a crowded market.

Today, some celebrity hairstylists have become famous in their own right: People like Jen Atkin, Ted Gibson and Tracey Cunningham garner social media followings to rival their clients. But most of their peers remain largely behind-the-scenes in a job that isn’t always so glamorous. We spoke to one of them...

The designer resale space is competitive, with startups increasingly popping up to sell luxury shoppers’ unwanted goods. With its acquisition of in-home closet organizing and styling service Fitz, Tradesy is looking to stand out.

As digitally native brands continue to disrupt the beauty industry’s status quo, more and more investors are rushing to back them up. Buzzy companies like Glossier, Huda Beauty and Charlotte Tilbury have all received recent funding, but even lesser-known brands like Function of Beauty and Prose are raking it in....

As social media increasingly becomes an extension and reflection of our lives, it’s providing important insights into the evolution of fashion and beauty trends. We pinpointed five of the things we learned from the year's social media reports, about how users engaged with fashion and beauty content in 2017.

Beauty brands are finding ways to make tech devices, which already drive buzz due to their novelty, further work to their advantage. A common theme is informing customers of features that need perfecting, and serving them up a personalized problem-solving product.