In a year when all people were forced to do less, customers -- from casual beauty consumers to beauty enthusiasts -- were shying away from makeup.

Fortunately, Sally Beauty had embarked on a pandemic-smart strategy before it became an industry-rocking crisis. "We had a pretty extensive brand relaunch that we were in the throes of," Sally Beauty group vice president of marketing Carolyne Guss said on the Glossy Beauty Podcast. "[We were focused] on showcasing to...

As startup beauty brands and newly minted founders emerge almost daily, it's easy to forget that some companies are not made overnight. Take, for instance, makeup artist-turned-founder Danessa Myricks, who has been building her authority in beauty for more than two decades. After a layoff from a publishing company, Myricks...

For British beauty brand Bybi, which came to market in 2017, its road to "sustainability" has been a work in progress. "The term sustainable is a little bit problematic in itself. It's not regulated, so what does it even mean?" said Elsie Rutterford, co-founder of Bybi, on this week's episode...

The Ordinary will launch its concealer collection first on Ulta.com on March 21 before entering 326 brick-and-mortar stores on May 3. The Ordinary is also increasing the number of items sold through Ulta Beauty from 22 to 112 products between skin care and makeup, and will expand to all 1,200...

In 2020, Beaubble expanded to become an incubator for brands founded by influencers. The first was Monday Born by long-time beauty influencer and vlogger Teni Penosian, which launched in March last year. The next, announced in April, will be in collaboration with Karen Yeung, a self-described beauty, fashion and motherhood...

It was Ben Bennett's first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his...

The latest brand launch is indicative of where Henkel is focusing its attention and how it is implementing a new direction for the company, which has seen its beauty care division hit hard by the pandemic.

Product sampling is a key pillar of an effective product marketing strategy. Getting potential consumers up close and personal with a product is the second largest driver of full-size product purchases. That is why the beauty industry spent decades sticking samples inside fashion magazines and handing out testers at department...

Fashion weeks have had a transformative two years. In many ways, the pandemic has accelerated a democratization of access that was already underway. Plus, leading fashion brands were forced to adapt their approaches to fashion weeks and runway shows, in general. With fashion week in flux, Glossy conducted a study...

A new Animal Crossing campaign is one of the latest ways Gillette Venus has undergone a branding refresh in a market awash with DTC disruptors.

Johnson & Johnson's Neutrogena is the latest to update its positioning. Today, the 91-year-old brand beauty announced a new mission to level the playing field in skin health. Called for "For People With Skin," the brand purpose is meant to combat inequality as it pertains to socioeconomic status, race, ethnicity...