The previous 12 months were, in many respects, a rollercoaster. The year started and ended with a bang, in the form of multiple high-profile acquisitions and investments. Plus, the burgeoning worlds of the metaverse and NFTs ruled conversations, and social shopping and shop-in-shops increasingly dictated where and how people shop.

Lottie London and Estée Lauder are among the brands entering the metaverse via Decentraland.

Chanel No. 5, YSL Black Opium and Viktor & Rolf Flowerbomb have a new shelf mate at Sephora. Dedcool, the Gen-Z and millennial fragrance brand, launched on Sephora.com on August 2. It will land in 210 Sephora stores on August 12.

Laneige, the TikTok-famous K-beauty brand owned by Amorepacific, has a counterfeiting problem. But unlike dupes, the colloquial term to represent products that look almost identical but lack the trademarked brand name and logo, these fakes are far harder for shoppers to detect. Often sold with deceptive images, and some only a...

On TikTok, where trends are now debated, demonstrated and started, #balletflats has 38.8 million views. #Balletcore, another aesthetic made popular by the app, has 81.6 million views. An ultimate score on the app is to already own or show yourself buying or unboxing a pair of Miu Miu's $950 satin...

Since 2020, claw clips have been on the rise once again. According to data analysis firm Spate, growth of claw clips will continue at a rate of +49.1% in the next 12 months, according to directional data. 

Starting with a VIP event on Friday, Rare Beauty and TikTok Shop are co-hosting the latter's first-ever IRL pop-up in Los Angeles. It will be open to the public all weekend. The activation follows Rare and TikTok Shop's "Super Brand Day" joint promotion, which allowed the brand to have a...

I don't know if it's factually correct that the face makes up just 10% of our skin, but I've often heard body care referred to as "taking care of the other 90%." The category has been steadily growing for the past couple years and is set to explode in 2023.

On TikTok, beauty trends often stem from the unexpected. Lube as face primer? Sure. Baby powder for thicker eyelashes? TikTokers have tried it. The latest trend has to do with hyaluronic acid, and it’s actually getting dermatologists’ stamp of approval.

Being an environmentally-focused beauty or wellness brand means constantly hitting roadblocks in the pursuit of true sustainability.  Like the science that powers it, being sustainable is a moving goalpost that requires constant attention and more resources than brands that don’t prioritize environmental impact. This can often mean more expensive packaging,...

In the last year, ELC's New Incubation Ventures has made four investments in emerging brands with an eye on international markets. That's included Toronto-based grooming brand Faculty Men and Haeckels, based in the U.K.

For indie beauty brands hoping to break into retail, Ulta Beauty is looking at several key categories for what it’s adding to its site and shelves.