Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into customers -- and they may have the best chance of offsetting...

Though the beauty and wellness industries have been flooded with founders from left field, a subset of merchandisers and product developers are hoping to make their mark. Arguably, these executives have seen what is about to be the next big trend in retail and are ready to pounce.

As AI, AR and VR have made beauty and technology increasingly interlaced, CES has become a destination for beauty companies to show off their latest tech advancements. However, does the beauty tech featured actually make sense for the end customer?

The curler, called Unbound Cordless Auto Curler, will be followed up by the launch of a 2-in-1 styler and a straightener by December. Conair is trying to appeal to younger consumers by underscoring that its latest products are time-saving and travel-friendly.

Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely...

Since pop-ups have emerged as an experiential retail concept, they have evolved to inform permanent store plans and product development, and are used as a general marketing lever. As such, the forced closure or postponement of these strategic outlets is having a large-scale impact.

As of mid-March, QVC had yet to determine whether remote recordings would be possible and what they would look like. (The first step was on-air guests and hosts standing six feet apart, per CDC guidelines.) Prior to coronavirus, all on-air segments were recorded in the company's West Chester, Pennsylvania studios....

On Tuesday, Sephora announced its largest North American store expansion in its 20-plus-year history, opening 100 new locations over the course of 2020 in second-tier markets like Charlotte, North Carolina; Nashville, Tennessee and San Jose, California. Beyond providing a wider geographic footprint, Sephora's new stores are smaller in format, at...

Over the last five years, supplement companies have gravitated to the beauty category, bridging a gap between wellness and beauty products. Today, skin care-brands like One Ocean Beauty and Murad offer ingestibles, while supplement brands like Olly and Centrum offer beauty-focused vitamins.

A typical brand Instagram account usually has a few different types of posts: inspirational photos, promotional images of new products, the occasional showcase of user-generated content showing off that same new product. Scroll through the Instagram account of sneaker resale platform Grailed, and you’re more likely to see a profane,...

Harry’s received feedback from over 3,000 men through face-to-face research, in-store shop-along interviews, in-office concept testing and at-home product trials for its hair care line that launched in June.

Over the last 12 months, a bevy of brands tailored to men have launched with the idea of elevating the basic routine from face wash and moisturizers to include face and sheet masks, pore strips, serums, eye creams and more. Altogether, these brands are seizing upon the momentum of the...