The ability to help leverage Cremo to help with the rest of Edgewell’s portfolio is likely a strong motivational factor. Edgewell previously stated that its desire to acquire Harry’s Inc. was motivated by the digitally native company’s branding expertise.

Hair-care brand Briogeo launched its first influencer product collaboration in order to spotlight its growing interest in the wellness category through its B.Well products. Working with mega-influencer Kathleen Fuentes (@KathleenLights; 4.17 million YouTube subscribers and 2.1 million Instagram followers), Briogeo launched on Sunday a set of three aromatherapy roller balls...

KVD Vegan Beauty, formerly Kat Von D Beauty, relaunched in January after founder Kat Von D formally resigned from the brand and sold her shares back to the Kendo, its parent company, which also incubated Fenty Beauty and Marc Jacobs Beauty.

With stay-at-home orders and social distancing in effect, content studios are closed, and models, photographers and brand representatives are unable to gather. This makes the creation of large and comprehensive campaigns practically impossible. Brands are therefore getting creative with their archives or content vaults to see what imagery can be...

DTC customizable beauty brands have had to navigate their own physical limitations related to fulfillment and shipping. Despite these issues, the mass migration toward shopping online is causing customers to rethink their entrenched habits of buying beauty products in-store.

No beauty-wide set of best practices for re-opening have been set. The National Retail Federation instituted its own set of guidelines for U.S.-wide store re-openings, but none of the recommendations -- which cover curbside pick-up, social distancing and reduced occupancy -- address beauty's core issues like product trial and testing,...

As all types of consumer companies show unprecedented outward support for the Black Lives Matter movement, the burden on beauty conglomerates, especially those that have capitalized on black brands, is big.

As companies show unprecedented outward support for the Black Lives Matter movement after the murder of George Floyd in Minneapolis last week, Black founders and for-black businesses plan to chart a new path forward. While Black businesses can not end racial inequality or police brutality alone, they can lead by...

When U.K. brand Boden began working on its next lookbook, it was clear that getting models out to a studio for a photoshoot wouldn’t be possible. On the other hand, sending product to models, with fingers crossed that they'd shoot images worth featuring, was high-risk. Instead, Boden sought out model Julia...

As brands launch campaigns in celebration of National Hispanic Heritage Month, Latinx influencers say more work needs to be done with industry inclusivity. 

Fashion’s buzzy resale and rental markets are often mentioned in the same breath, as both provide a more affordable, sustainable alternative to traditional fashion consumption. But, since the start of the pandemic, they’ve been forced in very different directions: Resale has flourished, attracting new brand partnerships and major investment dollars,...

Following a wave of charitable GoFundMe accounts to solve for sudden furloughs and layoffs, beauty companies are in search of more viable ways to support their salon partners and unemployed beauty professionals.