As salons are among the businesses that have been hit especially hard during the Covid-19 shutdowns, we talked to one hair salon owner about what the application process has been like for the Small Business Administration relief loans.

As beauty companies try to make sense of their playbooks in light of coronavirus, Leonard Lauder's “lipstick effect" repeatedly comes up. While U.S. prestige beauty products saw a 14% year-over-year decline in sales in the first quarter, according to NPD Group, the uncertainty of the next seven to potentially 24 months...

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

Hair-care brand Briogeo launched its first influencer product collaboration in order to spotlight its growing interest in the wellness category through its B.Well products. Working with mega-influencer Kathleen Fuentes (@KathleenLights; 4.17 million YouTube subscribers and 2.1 million Instagram followers), Briogeo launched on Sunday a set of three aromatherapy roller balls...

In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads. Both to ensure that customers order far enough in advance so that they get their products by Christmas, and to...

Before joining Sephora, Sol de Janeiro's premium body products had another retailer stumped. "They said, 'You know, we don't know what to do with you guys,' recalled Heela Yang, one of the company's three founders and its CEO, on the Glossy Beauty Podcast. The company's butt cream, foot cream and...

As the male grooming category undergoes a renaissance with more, better products, and it becomes more culturally acceptable for men to partake in beauty routines, celebrities like Idris Elba, Karamo Brown and Bollywood star Salman Khan are launching new lines.

With stay-at-home orders and social distancing in effect, content studios are closed, and models, photographers and brand representatives are unable to gather. This makes the creation of large and comprehensive campaigns practically impossible. Brands are therefore getting creative with their archives or content vaults to see what imagery can be...

The ability to help leverage Cremo to help with the rest of Edgewell’s portfolio is likely a strong motivational factor. Edgewell previously stated that its desire to acquire Harry’s Inc. was motivated by the digitally native company’s branding expertise.

DTC customizable beauty brands have had to navigate their own physical limitations related to fulfillment and shipping. Despite these issues, the mass migration toward shopping online is causing customers to rethink their entrenched habits of buying beauty products in-store.

KVD Vegan Beauty, formerly Kat Von D Beauty, relaunched in January after founder Kat Von D formally resigned from the brand and sold her shares back to the Kendo, its parent company, which also incubated Fenty Beauty and Marc Jacobs Beauty.

No beauty-wide set of best practices for re-opening have been set. The National Retail Federation instituted its own set of guidelines for U.S.-wide store re-openings, but none of the recommendations -- which cover curbside pick-up, social distancing and reduced occupancy -- address beauty's core issues like product trial and testing,...