While Snapchat has had its ups and downs over the past few years, it's seeing a comeback. With Gen Z furiously sending Snaps during the coronavirus shutdown, beauty brands have been turning to ad opportunities on the platform's curated content.

Though an influencer-led beauty brand is not new -- think Huda Beauty -- they might be more important than ever. Much like the celebrity brands of the moment, influencers have the appeal and built-in audiences to turn fans into customers -- and they may have the best chance of offsetting...

On Tuesday, Athena Club is expanding beyond tampon subscriptions to offer 14 items across three categories, including razors, shaving cream, body lotion, multi-vitamins, probiotics, menstrual cups and pads. Athena Club is now integrating itself into categories populated by brands like Billie, Flamingo, Lola and Hers.

The swap of wholesale distribution opportunities and digital learnings is common sense for the two firms. But the bigger play for P&G and Billie is engaging with millennial and Gen-Z women, and connecting the dots from personal care to beauty. Since offloading 43 of its beauty brands to Coty in...

2020 Future Leader Awards, which recognize the next generation of leaders across media and marketing, fashion, beauty and retail, go to Mike Jeong of PepsiCo, Gwendolyn Rahn of PopSugar and Hana Kajimura of Allbirds.

Though the beauty and wellness industries have been flooded with founders from left field, a subset of merchandisers and product developers are hoping to make their mark. Arguably, these executives have seen what is about to be the next big trend in retail and are ready to pounce.

The curler, called Unbound Cordless Auto Curler, will be followed up by the launch of a 2-in-1 styler and a straightener by December. Conair is trying to appeal to younger consumers by underscoring that its latest products are time-saving and travel-friendly.

As AI, AR and VR have made beauty and technology increasingly interlaced, CES has become a destination for beauty companies to show off their latest tech advancements. However, does the beauty tech featured actually make sense for the end customer?

After years of pushing into wholesale, millennial-friendly DTC beauty startups are seeing a surge in their own channels during the pandemic.

As companies across all industries are faced with the systemic racism ingrained in their cultures, changing retail assortments, proposing more diverse hiring practices, and hiring influencers who are Black or persons of color only begin to scratch the surface, in terms of solving this much bigger problem. Simply put, more...

Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely...

Since pop-ups have emerged as an experiential retail concept, they have evolved to inform permanent store plans and product development, and are used as a general marketing lever. As such, the forced closure or postponement of these strategic outlets is having a large-scale impact.