On June 11, the 9-year-old company, which is best known for its beauty subscription boxes, announced a new campaign it's calling “You.” The digital, social, television and event marketing blitz that will run through the end of the year emphasizes Birchbox's offering as a “a monthly box of you time,”...

Luxury fragrance brand House of Creed is harnessing the hypebeast power of streetwear for its latest unisex fragrance launch, Aventus Cologne. To grow, the brand -- which has a core customer base of between 30 and 50 years old -- opted to recruit younger customers below 30 years old rather...

As revamping the in-store retail experience becomes a de facto move for beauty retailers, Sephora Spain is betting on AI-powered intelligent mirrors.

Timed with the new launch, Aflalo discussed the decision to permanently sell extended sizing, how the brand A/B tests its collections and how it's become even more focused on promoting sustainability.

It’s no longer enough for a fashion brand to be just that: a brand. They have to be retailers. Brands up and down the fashion ladder, from Michael Kors to Milly, from Alice + Olivia to Theory, from Acne to Vince, from Burberry to Gucci, are focusing business efforts not...

Beauty brands are focused on bringing their brands' core skin benefits to babies and children.

The idea for the program came roughly five years when Arc’teryx started thinking about how to improve the lifecycle of its backpacks, insulated jackets, shell jackets and more. As the quality of the products get better, people could wear them for longer. But then there were some who would buy...

Growing a fashion brand entered on sustainability is tricky — after all, the world’s overabundance of clothes is a problem. Cary Vaughan and Jenna Wilson, founders of 9-year-old women’s fashion brand Ace & Jig, have cracked the code. They’ve held true to an original, core tenet of “thoughtful purchasing eliminates...

Each quarter, the Glossy team explores emerging industry trends and topics in our member-exclusive research reports. Introduction: Over the past decade, countless malls, department stores and brick-and-mortar locations have fallen victim to the American retail apocalypse. Bankruptcies, shifting consumer priorities, and the rise of ecommerce and mobile capabilities have dominated...

Plugged-in fashion fans following Apple’s annual launch event on Wednesday may have been excited to learn that Apple Watch’s partnership with Hermès is still going strong, the iPhone camera has gotten better, and an iPhone can now have two separate phone lines — but overall, there were few announcements that...

While the brand does currently have a variety of products in the activewear space -- training shorts, leotards and unitards -- Thinx Air is designed to reach more than just athletes, including women who travel frequently and are always on-the-go.

One of the most common difficulties for western brands looking to break into China is the speed at which trends change that makes it hard for brands to keep up in a culture they are unfamiliar with.