“You can’t win on Tmall by repurposing existing brand assets and campaigns,” said Benjamin Lord, the company’s executive director of global omnichannel marketing, CRM and loyalty. “For our industry, most specifically, expectations are high. The Tmall beauty buyer is generally younger than the usual Tmall shopper, so brands must create...

As the cost of online advertising soars, brands are finding alternative ways to acquire customers and drive traffic to their e-commerce sites. Untuckit, the 8-year-old fashion brand best known for its men’s button-downs, has found luck with TV commercials.

As the circular economy grows, streetwear continues to dominate fashion and younger generations of consumers with radically different views on their relationship with brands become more central in fashion, luxury must rethink its own relationship with price in order to remain relevant. Ultimately, elements outside of price will be just...

The company, launched in 2009 by Jennifer Hyman and Jennifer Fleiss, is fashion’s answer to the on-the-rise sharing economy, and it’s been picking up steam by answering new needs of both consumers and brands in the digital age.

This week, we evaluate the value of influencer trips within the larger beauty landscape.

On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Highsnobiety's founder and CEO, David Fischer, to discuss the company's transition to e-commerce, its partnership with Prada, and the future content and commerce.

On Friday, Laura Kim and Fernando Garcia presented their Monse resort 2020 collection to editors, influencers and customers in an outdoor plaza in NYC’s Financial District. Before the show, the designers -- who are also creative directors of Oscar de la Renta -- spoke with me about why resort is...

K-beauty continues to be big business in the U.S., and many of its major purveyors are rejiggering their businesses to focus on their own products. Memebox, Peach & Lily and Soko Glam have all launched their own private-label businesses since 2018.

When ingestible company Seed debuted its education platform dubbed Seed University for prospective ambassadors, it was its attempt to bring authenticity to the influencer marketing space.

Over the past three years, British-based beauty companies Lush, Pai and Molton Brown have been trying to navigate the opaque space. While Brexit can be perceived as a U.K.-specific issue, the ramifications are widespread and impact these beauty brands'  ability to hire and retain talent, their relationships with third-party partners,...

Topshop, once one of the dominant fashion retailers in the U.K., has been hit with hard times. The company revealed a loss of close to $14 million in its most recent earnings report, and in October, owner Philip Green was outed as a serial sexual harasser, causing a PR nightmare...

First held in 1972, Pitti Uomo, the biggest part of the larger Pitti Immagine event, has been a mainstay in men’s fashion for decades. But is Pitti Uomo still relevant, particularly in an era when the kinds of eye-catching imagery known to come out of the event can be found...