In this edition of the Glossy+ Research Briefing, we take a look at marketers’ current TikTok investments, despite the threat of a potential ban in the U.S. 

The inaugural Glossy Pop Awards epitomize the industry’s shift toward a more conscious and connected future. Innovation, community building, representation, and empowering creators and artists were among the themes this year’s winners demonstrated.  As fashion and beauty brands evolve, these honorees showcase a forward-thinking approach that blends creativity, community and...

They leveraged science or technology to gain an edge and prove new concepts.

The month-long campaign, called "We See You," celebrates inclusivity through founder spotlights on social media, in-store signage and dedicated space on e-commerce. The campaign video features multiple BIPOC models with different hair textures, curls and colors, in various moments of repose and joy, styling their hair or showing off their...

The two 20-year-old brands are teaming up to launch a limited-edition sunscreen scented with Voluspa's best-selling California Summers fragrance. But both the fragrance and SPF categories have only grown more competitive in recent months.

The hairstylist behind red-carpet looks of Natalie Portman, Emma Stone and Olivia Wilde shakes up what a celebrity hair-care brand looks like with Rōz.

Live Tinted received $10 million in Series A funding in March and expanded into Sephora Canada in July. Already, the brand was available for purchase in Sephora U.S., Ulta Beauty and Target. But Deepica Mutyala, founder and CEO, said this is only the beginning for the brand.

In Glossy’s second annual list of top marketers in beauty and fashion, we're spotlighting the people generating the most buzz – socially, fiscally or virally – for their respective brands.

It takes a lot of time, money and resources to usher an entirely new hair-care format into the mainstream. In July, consumer goods juggernaut Procter & Gamble parlayed more than a decade of research on waterless product formulation into Gemz, a line of single-dose, waterless shampoo and conditioner tiles marketed...

Sponsored by QuickFrame by MNTN Beauty, fashion and luxury brands have discovered that TikTok is not only a necessity in and of itself but a sandbox for testing and optimizing creative for audiences beyond the platform’s boundaries — including viewers across CTV and multichannel video campaigns. While TikTok is a...

In 2022, TikTokers with and without large followings proved they could impact the sales of beauty products in remarkable ways, driving products new and old to sell out overnight, and racking up substantial waitlist numbers for brands.

Funding for startups in 2022 dropped 31% from its height in 2021, according to data from PitchBook released last month. Experts said that while other discretionary categories like electronics, apparel and home furnishing have seen people cut back on spending, the same has not been true for beauty.