In 2024, there was much chatter about Rare Beauty: Who may buy it? When? For how much? For now, none of those questions have been answered. But Selena Gomez is trying to build a brand where none of that is the point.

On October 6, Merit wiped its Instagram clean. According to Aila Morin, the brand's CMO, it was among several "insane" moves the brand made to bring focus to Retrospect, its first perfume launched 16 days later. 

The beauty industry is always changing, but the latest significant transformation comes from embracing everyday consumers’ voices. Instead of trends dictated by runway models and glossy magazines, user-generated content creates a sense of community and trust that’s reshaping beauty.  Real people sharing their authentic beauty journeys is an incredibly impactful...

For the first quarter of fiscal year 2025, the beauty conglomerate reported a 2% growth in net revenue. But despite overall growth, sales in Asia still slipped.

This week, we're highlighting the ways in which luxury personal shoppers are attracting ultra-wealthy clients through access to private beauty shopping experiences, sold out product and celebrity glam squads and aestheticians whose books normally remain closed to new clients. Additionally, the Kardashian sister partnering with a U.K. fake lash brand...

After 24 years, Ulta Beauty's private label, Ulta Beauty Collection, would like to reintroduce itself. The existing brand, which first launched in 2000, is slowly being replaced with updated packaging and products on its website and in its stores.

This week, I checked in with leaders in the pilates space, including invite-only studio chain Forma Pilates and reformer rental company Your Reformer, to learn how the beauty and wellness industries can authentically partner with pilates brands to better reach consumers. Additionally, consumer demand for gourmand vanilla fragrance is up...

As Molly Sims put it, she's lived 100 lives. But these days, the model-producer-entrepreneur is concentrating on her production company, Something Happy Productions, and her 1-year-old skin-care brand, YSE Beauty.

Changing cultural norms around aging have led to new beauty brands and social media creators targeting a 40-plus audience. But with high disposable incomes and little competition, the Gen X beauty consumer is still up for grabs.

Fragrance was the undisputed star beauty category of 2024. But in contrast to its explosion across the sector, fragrance is growing more slowly on beauty's next big retailer: Amazon.

Throughout 2023, more prestige and luxury beauty brands have turned their attention to Southeast Asia to tap into an opportunity for additional, substantial growth.

The lack of efficacious options for founder Evelyn Wang's gray hair is what prompted her to begin researching and developing her own line of products in 2019. This week, the Estée Lauder Companies and L'Oréal Paris alum launches The Silverist with three products formulated for gray hair and plans to...