On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao talks to Fekkai live at the Glossy Beauty x Wellness Summit about how he got his start in the industry, what it was like to build and sell his namesake company, and why he says up-and-coming brands...

Bag review videos, unboxing videos and live-streaming shopping videos are all the rage, especially in Asia. They are instructional and homemade, and they clock enviable viewership and engagement, often considerably surpassing that of professionally produced videos featured on luxury fashion brands’ official channels. 

A company cannot innovate if its suppliers, manufacturers, distributors and packaging partners are lagging behind. CMOs often do not have the authority to innovate, at least not in reality, as their roles do not encompass the entire value chain. But innovation is a growth engine, not a project -- and...

We’re seeing a new crop of brands that prove if you can effectively dismantle a limiting narrative for your audience, you can create new behaviors, new truths and a new opportunity for your company to speak to your audience.

Sun Bum is regarded as the embodiment of a California-cool aesthetic. But the idea behind its latest campaigns is to show that Sun Bum and sunscreen are not limited to outdoors, summer or beach activities.

The new skin-care line is meant to not only deepen the brand’s relationship with current customers, but also to reach those who do not shave. The expansion into skin care is also a response to several market trends, including a decline in shaving sales and an increase in the men’s...

As beauty brands work to move the industry forward, retailers are proving an obstacle. At Glossy’s first Beauty x Wellness Summit, held this week, executives from the beauty and wellness industries gathered to talk through their effective strategies and future plans, and the challenges they’ve faced growing their brand. On...

In today’s beauty industry, success is more unpredictable than ever. This is because much of it is the result of social influence: the effect people have on one another’s decisions. Today, this effect is massive; thanks to Instagram and YouTube and Snapchat and Pinterest, we are constantly exposed to one...

Prior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in 2018, a variety of beauty and wellness brands have taken to the channel.

Luxury German skin care brand Augustinus Bader came to fame with just two face products. After launching its third, a body cream in July, the brand is now looking to solidify its viral cult-status.

Fashion resale platform Poshmark’s expansion into home goods, announced Tuesday, mirrors a shift that’s been emerging on Instagram for the past couple of years: Influencers are moving beyond their fashion roots. Fans and followers are demanding more transparency and authenticity through a more all-encompassing look at their lives, and --...

On Thursday, CPG company Edgewell announced it would acquire digitally-native shaving company Harry’s for $1.37 billion. This follows last week's rumor that fellow DTC-first brand Kylie Cosmetics was also in acquisition talks. Having long relied on a traditional playbook of selling products at department stores and mass retailers, beauty and CPG conglomerates are looking to startups...