Westman Atelier is one of many celebrity makeup artist brands that have entered the marketplace in recent years, including Charlotte Tilbury and Pat McGrath Labs. On Thursday, the brand launched an e-commerce site featuring the full assortment of six-products, including brushes, blushes and a foundation stick. Additionally, Westman Atelier has...

Beauty brands have realized that by working with customers in the early stages of development, they can foster emotional attachments that equal longterm loyalty, as the concepts of ownership in beauty continue to shift.

Nylon has also turned to affiliate links, building out events like its annual Beauty Awards, creating more inclusive content, and potentially augmented reality to further bolster the business.

With their launch of MZ Wallace in 2000, Monica Zwirner and Lucy Wallace Eustice were early to the direct-to-consumer game. But now, thanks to strategic relationships with department stores, wholesale makes up a big piece of the pie.

In the last 18 months, Rocksbox's private-label products, made up of eight different brands, have grown from 25% of its total inventory to 85%, and private-label products are driving about 85% of sales for the company.

While both tech and pursuit of health have overhauled the beauty industry, hair products have been a bit late to the game. But recently, investors are backing products that are innovating both in formulations and in how the products get in the hands — and on the heads — of...

Briogeo, the natural hair care brands that sells at Sephora, Space NK, Revolve and Nordstrom, launched two wellness products in mid-January, representing its first foray into the category and a new burgeoning area for wellness.

Avon and Mary Kay were onto something. Beauty brands are increasingly working with a team of direct sellers as an alternative to selling in physical stores.

One of the first big fashion events of the year, Pitti Uomo kicked off yesterday. The fashion calendar is heavy in trade shows across the globe, and a number of big men’s fashion shows across Europe are just around the corner. Almost every week of 2019 will be host to...

Follain founder Tara Foley walked us through a typical day in her life, which included a press preview event for a new store in Bethesda, meetings and phone calls with her staff, and dinner with her son.

The new launch will be direct-to-consumer only, with no current retail partners in place, and will provide the company with the opportunity to better control its narrative.

Nontoxic and efficacious skin-care brand True Botanicals is going back to its direct-to-consumer roots.