According to Boston Consulting Group, sustainability efforts are often additional costs that are not high on brands’ priority lists. Even brands that have been loud and proud about their sustainable practices have been forced to make cuts. But for some brands, the coronavirus has instead become an opportunity for creative,...

A new wave of shapewear brands, from Skims to Heist Studios, is hitting the market to create comfortable products for all body types.

As once-forgotten categories like sexual wellness and deodorant increasingly land in beauty retailers like Ulta, the lines between the beauty and personal care categories continue to blur. Nascent, direct-to-consumer brand Kinfield, which is backed by Precursor Ventures, Congruent Ventures and Tina Bou-Saba's CXT Investments, hopes to ride that wave with...

On Wednesday, the recently relaunched hair care brand Fekkai debuted an AI-enabled hair tool called Fekk.AI, meant to teach customers about their hair and the products they need. Although the emergence of coronavirus did not influence the launch date of the AI tool, it has come at an auspicious time for Fekkai.

This partnership represents the first time Amazon is offering consumers an augmented reality beauty experience.

Beauty companies across the board are hoping to tap the 70,000-plus SXSW audience beginning Friday, March 8.

The summit will consist of networking opportunities like meeting with other brand founders, hearing from Credo Beauty’s own investors and learning from experts about clean beauty. Additionally, it will be used an opportunity to help brands understand the necessary steps required in order to adhere to Credo's new clean beauty...

On Wednesday, Brazilian-based direct selling company Natura & Co announced its intentions to acquire Avon Products Inc. in an all-share transaction to create a mega-social selling conglomerate.

Black Opal has no plans to reach the industry's new 40-shade standard, set by Fenty. The brand is emphasizing its core customer and isn't trying to be everything to everyone.

This week, we look at the Shiseido-Drunk Elephant acquisition news.

The growth in skin care may be an obvious solve for companies vested in multiple categories; however, it is the hair segment that can be better leveraged.

In the November issue of GQ, the Conde Nast-owned title puts color cosmetics and skin care front and center.