Formerly, TikTok's algorithm was championed as the ultimate differentiator of the platform and backed its valuation of $50 billion. But over time TikTok has become the home base of some of the most creative internet personalities, not to mention of Gen Z itself.

It’s not hard to see why the spread of a not-yet-curable disease would make the store-as-cultural-hub less appealing. But with fashion shoppers looking to their phones for inspiration and discovery, stores are now upping their game in other ways, focusing instead on ways they can deepen the relationships they have...

Fashion’s buzzy resale and rental markets are often mentioned in the same breath, as both provide a more affordable, sustainable alternative to traditional fashion consumption. But, since the start of the pandemic, they’ve been forced in very different directions: Resale has flourished, attracting new brand partnerships and major investment dollars,...

On Thursday, the company released full fiscal year and fourth quarter results, ending March 31, 2020, which saw net sales increase by 6% to $282.9 million and 13% to $74.7 million, respectively.

On March 2, clean beauty retailer Follain’s eponymous skin care-brand is stepping out of its own doors and into Ulta, Anthropologie and QVC. The particular advantage of working with these three retailers is the layered effect they can provide Follain.

On Tuesday, multi-brand luxury retailer Intermix announced that private equity firm Altamont Capital Partners had entered an agreement with Gap Inc. to purchase Intermix for an undisclosed sum. Gap has been vocal about its focus on its billion-dollar brands since selling off its proprietary Intermix competitor Piperlime in 2015. At...

As companies across all industries are faced with the systemic racism ingrained in their cultures, changing retail assortments, proposing more diverse hiring practices, and hiring influencers who are Black or persons of color only begin to scratch the surface, in terms of solving this much bigger problem. Simply put, more...

Madison Reed, the digitally-native hair-dye brand, has long integrated AR into its omnichannel strategy. But the use of AR became a particular strength for the company when it had to temporarily close its 20 salons, due to Covid-19. Amy Errett, Madison Reed founder and CEO, is clear in her vision...

On Tuesday, Merz announced the restructuring of its pharmaceutical business into three sectors -- medical aesthetics, therapeutics and consumer care -- to double down on the beauty market. Merz's global team will relocate from Frankfurt to Raleigh, North Carolina as the U.S. is the biggest and fastest-growing aesthetics market in...

Schick Hydro Silk, a razor brand within Edgewell Personal Care, debuted a multi-pronged campaign on May 1 that will extend until the end of summer. Each of the the included commercials features one macro-level beauty influencer: Becky Sheeran, Jessica Brennan or Nicoletta Dewhirst, who have YouTube followings between 210,000 and...

Sunglasses brand Bollé is one of several brands and retailers that had an AR plan in the works well before March and are now taking advantage of the opportunity to lean on the technology. 

Private equity has been gaining a larger foothold in the CBD space, despite cannabis's still opaque legal regulations. Investors often have a shared hope of growing a brand that will be ripe for acquisition when beauty conglomerates and CPG companies are ready to take the leap forward.