For decades, the beauty industry operated by convincing customers through marketing that they were not good enough, but that by using a particular mascara or lipstick, they could achieve perfection. But now, in 2020, as customers' relationships with beauty products shifts due to body-positivity movements and customers become brand stakeholders...

Most people know Maye Musk as a model or more recently as Elon Musk’s mom, but what some don’t know is that Musk is also a dietitian, or as she puts it in her Instagram bio a “Dietitian with 2 MS degrees #MyRealJob.” Though she is typically skeptical of supplements...

While there have been some winners in the beauty category saw a 14% decline in sales year-over-year in the first quarter. In tandem with a loss of sales, beauty companies, many of which are in the luxury segment, are increasingly getting into bed with buy-now-pay-later services.

The origin of BenefitLife began in 2019 when Jill Page Collister, Benefit svp of global education and development, sought to revamp Benefit’s virtual sales meetings, which consisted of business updates for the 300-person field team. At the time, she found them cumbersome and felt they could be more engaging and...

For fashion retailers struggling during the coronavirus pandemic, more beauty may equal less pain -- but beauty alone will not save them.

Net-a-Porter is celebrating its 2o-year anniversary of selling fashion but it's setting its eyes on beauty to propel future.

President Donald Trump’s statement on Friday that he would be “banning” TikTok in the U.S. via an executive order -- since revised to a 45-day deadline for a Microsoft acquisition -- has everyone in the TikTok ecosystem weighing their options. 

Saks introduced the complimentary styling service, powered by 3-year-old online styling platform Wishi, last week. It’s the latest among retailers that have recently launched or fine-tuned a fashion styling service with a human touch, the likes of which have long been out of reach for the everyday shopper.

Benefit Cosmetics’ Middle East division began a month-long campaign to coincide with the holy month of Ramadan, which began April 12 and lasts until May 12. During Ramadan, working hours are reduced, people spend more time at home and with family, and individuals reflect on forgiveness, generosity and honesty, and...

Launching today, the new Paul Mitchell Clean Beauty brand is the latest in a wave of new clean hair-care launches.

OG fashion Instagrammers Danielle Bernstein and Rocky Barnes are building empires and, at the same time, growing their influence beyond the industry.

Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer beauty brans.