Ayurvedic beauty products have landed in U.S. retailers at a fervent pace.

Traditionally, competitive shopping in-store and trade shows defined the hunting ground for buyers and merchandisers, but the rise of Instagram has added another dimension to their discovery methods.

E.l.f Cosmetics CEO Tarang Amin explains the company's turnaround after a slump in sales in 2018: "We came back to what our real superpower is, which is creating these prestige-quality products at these unbelievable prices."

In 2020, the company’s revenue was five-times higher than in 2018. And Dopple completed a seed funding round at the beginning of April led by Bullpen Capital for an undisclosed sum. In the last year, the brand has added more than 50 new brands, for a total of 200, from...

On Sunday, Cosmopolitan launched a weekly newsletter, its first in the beauty category, dedicated to acne. The publisher views the email as a way to monetize its beauty coverage and set parent company Hearst on a path toward personalized content.

When Rachel Roff, founder and CEO of skin-care brand Urban Skin Rx, walked into the brand’s Charlotte, North Carolina office on Jan. 7, she knew something was different. The brand's viral occurrence on TikTok has put into motion a positive pandemonium within Urban Skin Rx’s office, impacting supply chain, operations,...

Despite the indie beauty boom, there are fewer middle-market sized companies available for sale, pushing up the price on existing assets and causing a potential pricing bubble. As a result, private equity firms will likely look to smaller brands and look to ancillary beauty businesses such as those in manufacturing...

Over the past three years, British-based beauty companies Lush, Pai and Molton Brown have been trying to navigate the opaque space. While Brexit can be perceived as a U.K.-specific issue, the ramifications are widespread and impact these beauty brands'  ability to hire and retain talent, their relationships with third-party partners,...

On Tuesday, Sephora announced that it is partnering with Instagram on a digital storefront that allows customers to purchase directly from the beauty retailer’s feed and Stories. More than 80 Sephora brands will be available via Instagram Checkout, including exclusives like Drunk Elephant, Tatcha, Lawless and Summer Fridays. Sephora sells...

Marie La France, vice president, strategy, Dash Hudson                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   As global lockdowns begin to ease, global digital immersion has become impossible to ignore. Physical restrictions have forced brands to pivot from traditional marketing tactics, and social media has quickly become the lifeblood of every brand’s marketing strategy.  While digital channels...

Though long overshadowed by the Instagram's smash hit Stories features, IGTV is receiving renewed interest from beauty brands as they pump out social content for users stuck at home during Covid-19. 

Thanks to Fenty Beauty's partnership with Sephora in the U.S., brands and retailers alike have sought to make themselves more accessible to women of color. Though Ulta responded to Fenty with digital upstarts like UOMA Beauty and Juvia's Place over the last year, QVC and HSN have yet to fill...