As Covid-19 became a global pandemic, the fashion industry made an outsize play for gaming. For example, luxury labels like Valentino and Marc Jacobs created custom looks with Animal Crossing, after seeing inspired and often unauthorized designs show up in the game. It was only a matter of time before...

"Body Talk" is for “every woman,” from women in their 70s to moms of young girls, to young women themselves, Sturino said. There is even a section called "Don’t Blame The Moms," because, "[Having hangups around body image] is not your mom's fault. This is just how women have been brought...

Like many beauty executives, Andrea Alvares, Natura chief brand officer of innovation, international and sustainability, saw her business completely change with the onset of Covid-19. Meetings on Zoom became commonplace and a digital-centric model became priority No. 1. But while the U.S. is close to normalcy, the bulk of Natura's...

When Julien Bouzitat, AmorePacific chief marketing and digital officer, started working in marketing in 2000, his proposed path ahead looked very different from what he does today. Like most beauty companies operating under the veil of Covid-19, the AmorePacific's digital strategy has never been more important.

Within the U.K. and Australia, The Body Shop At Home has grown to 27,000 consultants, and since June, the brand has quietly been building up its U.S. presence. Through marketing the program on its site and via email, the program has grown to over 6,000 representatives in the U.S. in...

Despite the weekend’s TikTok ban scare, mega-influencer Addison Rae’s new beauty brand Item Beauty is joining the rapidly growing group of TikTok influencer beauty brans. 

Whether it’s the comments across a wide-ranging social media thread or it’s the one-to-one personal interaction of a Messenger chat, the conversation has never been more central to marketing.  In 2021, the technology that empowers these social and messaging engagements has evolved into an always-on channel. From conversation-starters to content...

Today, DTC lifestyle site The Verticale is launching an online marketplace of 50 digitally native brands spanning beauty, personal care, fashion and home.

With stay-at-home orders and social distancing in effect, content studios are closed, and models, photographers and brand representatives are unable to gather. This makes the creation of large and comprehensive campaigns practically impossible. Brands are therefore getting creative with their archives or content vaults to see what imagery can be...

Before the coronavirus pandemic became an international health crisis and upended all global economies, beauty brand incubators were flying high. Turnkey operations like Luxury Brand Partners, Maesa, Beach House Group and SOS Beauty were equipped with the know-how to quickly make exclusive or made-for-retailer lines and were seen as instant...

The brand’s presence on TikTok is largely made up of organic posts from fans, as well as posts created by paid influencers like Todrick Hall and Kelli Erdmann. The brand's making a bigger impact on TikTok, compared to Instagram, as there are more posts featuring the brand. The #KateSpade hashtag has...

The location found inspiration infusing classic Parisian and New York-style apartments. It features large-scale artworks, eclectic interior decor and furnishings, and a Parisian fireplace. All 90 global Diptyque stores will receive the same treatment on a rolling basis over the next few years, with aesthetic modifications based on their location.