Following its acquisition by Estée Lauder Companies, Deciem is continuing its international expansion with a retail launch in Mexico. 

Livestream shopping is a well-established business in China, worth more than $300 billion in less than a decade. But in the last year, more fashion brands are taking a chance on livestreaming as a new commerce channel. 

A new generation of brands, many of which launched DTC, are aiming to reposition the wellness category as younger, more affordable, less intimidating and more fun. And, as evidenced by pick up from mass, national retailers like Target and Walmart, they're succeeding.

Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up.

For 26 years, beauty brand Paula's Choice has traded on the principals of truth and transparency in skin care. This was pioneered by its founder Paula Begoun, known as "The Cosmetics Cop." But when Erika Kussmann, CMO and general manager, arrived at the clean beauty brand about five years ago,...

With stores initially closed between March and June of 2020, Lilah B. found that Gen X customers were rapidly gravitating toward its DTC e-commerce site. Now, Lilah B. intends to keep them there.

The launch into Sephora is part of the continued global expansion of The Nue Co. and is fueled by a recent Series B investment of $25 million led by Pamoja Capital that occurred in July. That funding has been deployed toward scaling wholesale retail and new markets.

Beautycounter has found early success with its livestream shopping, where a 10-minute segment can drive 200-500% more sales than a single day’s worth of sales at its Venice storefront.

To date, VMG has realized many of its beauty and wellness investments, including Drunk Elephant which sold to Shiseido for $845 million in 2019. That is something that Robin Tsai, a general partner who spearheads the company's beauty and wellness practice, said founders recognize. "We have sold the most businesses of...

L'Oréal Group’s Technology Incubator is getting into the world of period-tracking apps. 

“I’m sure the brands are not super happy that we’re creating a greater level of accessibility, which goes against their exclusivity goals,” said Seth Weisser, co-founder and CEO of What Goes Around Comes Around. “But it’s the way forward.” 

As brands have joined the Black Lives Matter movement and promised to make significant changes for greater inclusivity, Indigenous-owned brands have been part of the conversation.