While little sister Charli D’Amelio is the reigning queen of TikTok, Dixie D’Amelio is trailing closely behind as one of the app’s leading creators with 51 million followers.

From growing up on a cattle ranch to having his face grace the shelves of Sephora, skinfluencer Hyram Yarbro, 25, has taken the beauty world by storm due to his honest yet informative persona. “When you're brand new to this world of skin care, you ask, ‘What do all these...

In the last two years, Instagram Shop never caught on the way Instagram hoped it would, especially among larger companies.

Three of fashion's most formidable families expanded their reach last week, further solidifying the roles of celebrity entrepreneurs. Elsewhere, Printemps became the latest European fashion retailer to set its sights on the U.S. amid a realignment of international priorities across fashion companies; Telfar announced the opening of its first, likely...

"With all of our makeup, I'm always going to be looking for areas of improvement. There are new technologies and new ingredients. You always have to be working with manufacturers to find out, 'If I were to tweak this and make it 1% better, what would I do?'"

Product sampling is a key pillar of an effective product marketing strategy. Getting potential consumers up close and personal with a product is the second largest driver of full-size product purchases. That is why the beauty industry spent decades sticking samples inside fashion magazines and handing out testers at department...

The top-three luxury beauty brands globally in May were Dior, Estée Lauder and Shiseido, while Givenchy landed the No. 10 spot.

As of the end of 2022, Skin Laundry had 30 locations, including in new markets in Colorado and Connecticut. But in 2023, it will open an additional 30 new locations in the U.S., in six new states.

Loren Gray has been working with Revlon since 2020, but this is the first time she's designed a product of her own. We chatted with the mega-influencer about the new collection, the process of creating (and naming) her own shades and her love for low-rise jeans.

After establishing dominance in the sleep and loungewear category for luxury clientele, Lunya is expanding its focus with an assortment of about 30 products across 18 third-party brands meant to enhance rest. Ashley Merrill, founder and chairwoman of Lunya, curated the assortment to bring Lunya's customers the "best of rest,"...

The 21-year-old Conscious Life Expo's inclusion of decidedly far-right and conspiracist elements showcased the symbiosis between grift and radicalism that can thrive in the wellness world.

The second month of 2022 brought a steady stream of new-to-market brands, all of which help paint a picture of what the beauty market will look like in the year ahead. We're expecting a lot of attention on hair's overall health, more products that aim to give you Botox-like benefits...