Now, at 23, Oakley’s days of assisting makeup artists are behind her, with solo work with Jessica Alba and Paris Hilton in her portfolio, and a laundry list of industry professionals who trust and recommend her work.

We’re still early into 2021, and Addison Rae is wasting no time staking her claim as the year’s biggest breakout star. 2020 put her on the map as a member of TikTok’s elite: She raked in an estimated $5 million and was the highest-paid TikToker as of October 2020, thanks...

If there’s anyone who has made the most out of a year in quarantine, it’s skinfluencer Hyram Yarbro.

The 18-year-old has since ascended to become one of TikTok’s biggest stars, with nearly 52 million followers. Gray has worked with brands like Revlon and Clarins, and often shares videos of her own glam-up beauty routines alongside lip sync videos.

Barnes, 24, is a self-proclaimed “makeup enthusiast,” whose influencer career took off when she was 18. “I got Instagram so I could talk to people in college, and I started doing these really artsy looks on my face,” she said. “I didn’t even know what an influencer was. But a...

Now with over 62 million followers, Bella Poarch is the third-most-followed personality on the app, with brand partners including Valentino fragrances and Moncler.

Olamide Olowe is 24, and Topicals, the skin-care company she co-founded in 2020, is not even the first she’s launched. Prior to founding Topicals, Olowe co-founded SheaGIRL (an offshoot of SheaMoisture) while she was in college. The brand was acquired by Unilever when the conglomerate purchased its parent company, Sundial...

After taking TikTok by storm with her viral clown makeup looks and rising to become one of the app’s top influencers, 18-year-old Avani Gregg launched her own makeup collection with Morphe in March.

When TikTok makeup star Abby Roberts describes her personal style as “a mishmash of so many different things,” she’s not exaggerating.

“I’m just a Vietnamese, fluid boy, who’s living in L.A. and crossdresses for a living. It’s nothing crazier,” Duc Tran Nguyen said, by way of introduction. Though clearly humble, Nguyen — better known as Plastique Tiara — has earned quite the fanbase. That includes 6.2 million followers on TikTok and 2...

Like many other new content creators, Mireya Rios, 30, saw her TikTok career take off during the Covid-19 quarantine. Her videos that often feature ASMR and close-ups of product textures were a soothing respite from the realities of the pandemic. She now has 3.6 million followers and has worked with...

When Sean Garrette was named global ambassador of Rihanna’s Fenty Skin in July 2020, it both catapulted his career and changed the perception of what makes a beauty influencer.