Brands have opened up their marketing funnels again, investing more in top-funnel brand awareness activities.

With new, sky-high global tariffs announced on Wednesday, beauty and wellness execs are preparing by sharing resources, cutting assortment, assessing supply chains, reserving ingredient shipments and rethinking retail launches.

Over the last few months, the combination of TikTok's flip-flopping status — going offline, then coming back again, and now soon to be transformed under new leadership — and the devastating effect of the new tariffs has rocked the industry. Brands are facing a spiraling economic disaster and an unpredictable...

This week, a peek at how beauty brands took part in the bi-annual fashion extravaganza of New York Fashion Week.  It may be called New York Fashion Week, but beauty brands are finding ways to stand out during one of the biggest fashion moments of the year. Since 2020, the...

Last season, while caught in the throes of a complex love triangle, Emily cut herself bangs with the aid of a bottle of rosé. This season, she gives viewers another glimpse into her beauty routine. Alongside half-naked shower shots of Gabriel — Emily’s on-and-off-again love interest played by Lucas Bravo...

This week, I checked in with beauty and wellness brand leaders to learn how they’re offsetting the cost of tariffs without increasing prices. Additionally, executive shakeups at Sephora, Novo Nordisk and Saltair; plus, P&G, Kering Beauté, L’Oréal Group, and Unilever report earnings.

In October, Rakuten welcomed Sephora as the exclusive beauty partner to its invite-only Rakuten+ member tier. Perks like cash back offer a valuable tool to keep Sephora customers loyal at a time when platforms like Amazon and ChatGPT might be driving beauty shoppers elsewhere.

K-Beauty skin care has now made its way onto the top shelves of beauty aficionados around the country — and has led to many Korean brands earning coveted shelf space at Sephora, Ulta Beauty and Target just in the last few months. So, as the country's exports become widely embraced,...

This week, Glossy checked in with top beauty and wellness industry recruiters to gauge the current hiring climate, which executives say is topping their list of struggles slowing brand growth. Additionally, a look at the omnichannel beauty brands closing their doors, the earnings call driving industry chatter and a new...

Before the term "clean beauty" was coined, brands were making notable strides in the space. One of those was Pacficia Beauty, a 100% vegan and cruelty-free beauty brand founded in 1996 by Brooke Harvey-Taylor and her then-partner-now-husband Billy Taylor.

In January, Kecia Steelman became one of the most powerful executives in beauty by stepping into the president and CEO role at Ulta Beauty. She’s since unleashed a revenue comeback plan, which includes international expansion, a marketplace launch and the closure of Ulta's Target shop-in-shop. In just 11 months, her...

Since transitioning to beauty by joining Sephora 13 years ago, Alison Hahn has seen the beauty landscape grow more competitive. And she and Sephora have more than risen to the challenge.