Founded by an Ipsy alum, minimalist brand Minori launches with a focus on no-makeup makeup.

Garnier and Walmart have teamed up on an exclusive hair care line focused on the scalp in order to attract Gen Z consumers.

Eyelashes are having a moment. Last week, supermodel Gigi Hadid was spotted on the Prada runway sporting electric pink lashes. Meanwhile, on TikTok, lash serums and the mascara cocktailing trend, which consists of laying multiple mascaras, are going viral.

Walmart launches U.K. skin-care startup Skin Proud as it ramps up its selection of trendy startup beauty brands.

At the Glossy E-Commerce Forum, held in Manhattan on Monday, brands across fashion and beauty discussed some of the biggest challenges in e-commerce and their potential solutions. From working with influencers to navigating the expectations customers have for a modern e-commerce business, here is a collection of soundbites showing what...

Signs point to a burgeoning evolution of the skinification of hair, as products like shine sprays and hair glosses play off the glass-skin aesthetic common among K-beauty acolytes.

Tech companies are increasingly courting fashion brands to provide accurate e-commerce try-on features to reduce returns. Now, Google’s newly launched AI diffusion-driven VTO (virtual try-on), announced on June 14, is set to serve as competition by offering its search engine-based product free of charge for brands that are part of...

Most of the brands I follow closely sell lipstick, skin care, sweaters or bags. But since its 2020 launch, I've been obsessed with the trajectory of one brand whose products cannot be worn and require refrigeration. I'm talking about Deux, the 'better for you' cookie dough brand that's become as...

This is the first half of Glossy’s CMO Strategies report on social media. Among all marketing channels considered in the series, social media continues to dominate. In this report, we examine the strengths and weaknesses of social media's top players.

Suddenly, and all at once — boobs are back. Allow me to explain. In the past week or so, I was scrolling TikTok, as it is my literal job to do, DM-ing videos back and forth, when my friends and I noticed ubiqutious talk of a procedure we hadn't heard...

If you think of brows when you think of Benefit Cosmetics, know that it's by design. For the second year in a row, the 46-year-old makeup brand has invested in a brow-focused TikTok campaign timed to National Brow Day.

Bobbi Brown has maintained its strong skin-care focus since emerging out of the height of Covid-19. The brand launched on TikTok in 2021 with a crew of TikTok content creators in North America before eventually expanding to feature influencers from around the world.