This week, I checked in on the burgeoning beauty supplement category. Additionally, Unilever is set to acquire men's personal care leader Dr. Squatch, there's another exec shakeup at Violet Grey, and Beautycounter founder Gregg Renfrew is back with Counter. 

2025 is shaping up to be a transformative year for Ulta Beauty, and according to Inna Larson, the company's vp of IT strategy, planning and enterprise architecture, technology will be at the core of it all.

This week, I checked in with Juice Beauty CEO Lance Patterson to learn how the clean beauty trailblazer is using 20 years of insights to fuel its new rebrand. Additionally, Danish scalp clinic chain Hårklinikken partners with facialist Joanna Czech to fuel U.S. expansion, and L’Oréal Group plans for a...

When Rare Beauty launched toward the end of 2020, it did so with 150 SKUs. At the time, there was no way of knowing that its $25 Soft Pinch Liquid Blush would become iconic and one of TikTok's first truly viral beauty products. Fast forward to 2025, and the brand...

For MCoBeauty chief marketing officer Meridith Rojas, the ability to democratize the beauty industry lies in the power of dupes. Rojas joined The Glossy Beauty Podcast to discuss Australian beauty brand MCoBeauty’s U.S. expansion, which includes Target and Kroger stores, and the marketing strategy supporting it.

This week, I examine the clinical claims arms race and its various motivations and players. Additionally, a mild week for executive moves but a busy week for the beauty industry nonetheless.  

An increasing number of beauty brands, like the newly launched Tilt Beauty, are making products designed for people with disabilities. But designing with accessibility in mind comes with its own array of challenges.

This week, I checked in with beauty brands advertising and activating around Sunday’s Academy Awards. This includes L’Oréal Paris and Kiehl’s, both of which invested in cinema-inspired commercials that ran during the show. Meanwhile, brands like Oribe and 111Skin marketed through artist-focused gifting suites, and Therabeauty invested in proximity marketing.

The fashion magazine welcomes its first digital issue dedicated to beauty as part of a larger push to invest in beauty content through pillars like shoppable newsletters. That also means competing in a crowded landscape of social media and Substack where legacy media outlets have struggled to find their footing.

K-beauty is back — though some may argue it never went away.

Since the beginning of the year there have been several news stories and coordinated leaks on what beauty brands are looking for buyers. But despite the number of brands purportedly on the market, what companies would be interested in buying them?

This week, I sat down with Annie Jackson, the CEO of clean beauty retailer Credo Beauty, to discuss how the 9-year-old retailer is solving the beauty industry’s pump waste problem and gamifying its takeback program to inspire its top shoppers. Additionally, two more beauty brands announce WNBA sponsorships while Unilever...