Reformulation is tricky as the process takes an existing and perhaps, beloved product and tweaks occur. Customers may or may not appreciate a new version of a product, and some alienation could happen in an attempt to attract new shoppers.
In March, the fundraising environment for direct-to-consumer startups was "downright frozen," as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness, and food have struck it [...]
Based on insiders’ reviews, there were pros and cons to the first virtual NYFW, as to be expected in any first stab. But even to spectators, it was apparent what worked -- and what should stick around come February to best serve the industry and engage audiences.
On this week’s Glossy+ Talk, Coral Chung, co-founder and CEO of Senreve, spoke about how her brand has navigated the different sales channels, what pros and cons she sees in each, and how she weighs which retail partners to work with.
Pre-pandemic, brands were known to give creators and influencers highly instructive criteria to be featured in campaigns or to send them to far-flung locales to hype up launches. Even highly publicized UGC seemed to have a professional production quality. Nowadays, companies are willing to relinquish control in an effort to foster engagement and sales with [...]
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