Consumers are rapidly prioritizing mobile platforms, forcing retailers to focus on providing them with a true omnichannel shopping experience. Today’s consumer shopping habits and priorities dictate the need for personalization and ease — things not every retailer is positioned to provide.
To consumers, influencer marketing comes across less like a direct product advertisement and more like a personal recommendation from a trusted source. But even a marketing tactic well-received by both consumers and advertisers alike won’t automatically generate a return for your business unless careful strategy is applied.
In this guide you will learn:
- The various tactics to consider when building your influencer marketing campaign
- The specific KPIs to keep in mind for measuring ROI
- How a performance-based marketing platform can best manage your influencer strategy for lasting success