Many brands invest heavily in acquiring new-to-file customers, but are uncertain of their lifetime value. How can these brands attract the right new customers while also reactivating dormant loyalty club members?
To start, they can answer one question that’s vital to acquisition success: to which “tribes” do their customers belong?
Join this webinar on August 26 at 12:30 p.m. EDT (9:30 a.m. PT) to hear Andrew Nguyen, head of product at Zappos, and Sai Koppala, CMO at SheerID, as they discuss how marketers can:
- Recognize and nurture high-value customers to increase customer satisfaction, loyalty and repeat buyers
- How consumers identify themselves with different consumer tribes and how to leverage that data when personalizing their shopping experience
- How to build an authentic customer relationship that results in increased acquisition and high value, long-term customers
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