And, as online shopping and mobile usage continue to rise, marketers — especially in the beauty industry — are turning to SMS marketing to reach mobile audiences. From limited-time offers to new product launches and abandoned-cart reminders, when it comes to engaging audiences and driving loyalty, text messaging is proving to be a dynamic and effective mobile channel.
Download this Mobile Messaging Masters guide to learn how leading beauty brands are successfully using SMS to reach customers. In the guide, you’ll learn from case studies covering:
- Hair care brand Function of Beauty’s product launch
- Korean skincare brand LANEIGE’s countdown campaign
- Protective skincare brand Supergoop! using SMS for brand marketing
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