Why beauty brands are going viral with skincare influencers

In the creator economy, viral trends pop up quickly, and beauty brands are particularly well-positioned when it comes to the kind of stories that fuel the most fanatic social media moments.

One sector of beauty that’s powering viral online conversations: skincare enthusiasts, or ‘‘skinfluencers.’ Whether they are licensed professionals or simply hold considerable sway with audiences when it comes to trends and product recommendations, by leveraging skincare influencers and the engaged communities they’ve cultivated, beauty brands are getting their products in front of curious and passionate shoppers.

Download this new e-book from GRIN to learn:

Top content trends for skincare creators, including ‘skinimalism’
Which social media platforms beauty brands should be focusing on
How leading brands are succeeding with skincare creators