How brands should be talking to teens and Gen Z shoppers

Teen and Gen Z shoppers are paying more attention than ever to how products are made and what goes into them. To capitalize on this, though, it’s vital that brands understand how to talk to these generations in a way that will truly get through to them.

Take clean beauty, for instance: Teens and Gen Zers care about buying clean beauty products, but many are unsure about what clean beauty really means and are unable to differentiate between true information and marketing claims. And this can create roadblocks on their paths to purchasing these products.

For brands looking to gain the trust of teen and Gen Z shoppers, how these generations approach clean beauty purchases can teach brands a lot about the importance of transparency and education regarding the products they sell.

Download this report from market research firm TeenVoice to learn:

• How teens and Gen Zers prioritize product information when making purchase decisions
• Teen and Gen Z shoppers’ barriers to purchasing certain products
• Why teens want clarity from brands

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