During last year’s holiday season, consumers reached for their smartphones to shop online in record-breaking numbers. Mobile holiday shopping is only expected to grow this year — and retail and e-commerce marketers need new strategies to engage on-the-go shoppers and drive conversions.
As email inboxes become inundated with brand communication — and digital advertising becomes even more competitive (and expensive) during the holidays — personalized text messaging presents an unsaturated, direct, and ROI-positive channel to reach consumers this season and beyond.
Join Brian Long, CEO & co-founder at Attentive, and Phillip Cruickshank, brand marketing manager at CB2, on Tuesday, August 27 at 1:00 pm ET as they explore the following topics:
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