Omnichannel now: A guide to five retail opportunities driving the unified customer experience

The modern consumer is fully in the driver’s seat. They expect information and products at any given time, from any given location or device — the days of the linear purchasing path are over, and retailers must adapt to meet these new demands by implementing a seamless, omnichannel approach.

In this guide you will learn:

  • The five essential pillars for building a unified customer experience, as determined by the behavior of retail consumers
  • Authentic case studies that dive deep into how implementing omnichannel digital platforms enhances the customer experience
  • How to combat cart abandonment through an omnichannel digital platform
  • Why linking together your back-end and front-end systems dramatically improves the customer experience

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