Marketer’s guide: Tools and tips for keeping website launches on time and on budget

Whether you’re kicking off a campaign or debuting a brand new domain, there’s no doubt that the smoothness of a launch can indicate your team’s overall efficiency: which can create a whole lot of pressure.

It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.

In this guide you will learn:

• How to overcome the key factors that bottleneck marketing team productivity, including technology limitations, development risks and scalability challenges
• How to best communicate with your team to keep information flowing and implement shared ownership
• The basic components of modern web tech that every marketer should know in order to best interface with their dev team

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