For today’s consumers, more and more of the customer journey is taking place online. But as DTC and CPG brands attempt to move shoppers through every phase of the customer journey, their own websites remain a central challenge.
According to new findings, companies are struggling to create an effective on-site experience. As a result, customers often abandon the e-commerce funnel before the conversion stage, and crucial CRM data goes uncollected. In a new report based on a survey of DTC and CPG professionals, gain insights into the tools and tactics brands and retailers are using to improve on-site search and engagement, and where they’re currently falling short.
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