Drive revenue, engagement and loyalty with customers: Sponsored by Listrak

Retailers are leaving money on the table when it comes to email, SMS and behavioral triggers. In this new guide, driven by findings from Listrak’s experiential research lab dedicated to measuring email and cross-channel marketing programs, you’ll gain deep insights into the revenue opportunities that retailers are missing.

Download this new guide to discover findings from the Retail Revenue Gap Index, an analysis of 25 retailer marketing programs. The guide includes summary findings, as well as deep analysis of several retailer programs and how their email and cross-channel programs are affecting revenue. 

You’ll learn:

• How to recognize deficiencies in email and cross-channel programs and focus resources on impactful areas
• The core drivers of email revenue, including behavioral triggers and personalization
• How email marketers can improve identification and acquisition
• Why retailers are still struggling with integration and cross-channel marketing

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