Guide: How in-house creative agencies are driving overall business growth

Today’s in-house creative studios are making an impact on the full lifecycle of idea-to-shelf models and processes — from product design through customer experience.

This white paper, designed for creative directors and brand leadership, outlines six opportunities that will enable in-house agencies to excel and proactively position themselves for the future. Discover how to strengthen your in-house agency’s operations and become a facilitator of business growth. You’ll learn:

• Tips and techniques for building partnerships and communication channels
• How in-house studios can build alignment with the rest of the business
• How to position your studio as a center of excellence for intellectual property protection
• How to manage risk and prevent misuse of assets

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