How Maybelline leveraged Candy Crush Saga for a new product launch

With members of every generation now playing some type of mobile game, advertisers across all industries are investing in mobile game ads. One sector that might seem like an unusual pairing with mobile games — but that has proven to be a powerful player in driving customer acquisition in just these environments — is beauty.

Marketing teams for beauty brands are activating in-game formats to foster loyalty, amplify product awareness and deepen engagement. Across non-endemic brands, marketers and advertisers entering the mobile game advertising space are reaping immense benefits by reaching customers where they play.

In this new case study from Activision Blizzard Media, learn how Maybelline used several mobile game ad formats to promote a new product drop via the mega-popular Candy Crush Saga. The guide includes the results they achieved and tips for implementing their successful tactics for any marketing campaign.

Download the case study to learn more about:

The benefits mobile games provide beauty advertisers
Types of in-game ad formats and the unique experiences they provide
How Maybelline highlighted their new Lifter Gloss Candy Drop collection
How beauty advertisers create meaningful connections via mobile game ads