How luxury and premium brands are achieving success on TikTok
TikTok’s exponential growth has coincided with — and fueled — a new era of social media. The platform’s embrace of authenticity has vastly impacted how brands approach their social media and influencer marketing strategies.
And yet, while standout brands such as Elf Beauty and American Eagle have seen massive success on TikTok, some luxury and premium brands are still struggling to find their place. With a steady influx of contenders for audience attention joining the platform, realizing the huge potential for reaching new, younger consumers, the challenge for brands is finding the balance between maintaining a perception of exclusivity — and capturing attention by standing out in meaningful ways — all while embracing TikTok’s relatable and sometimes chaotic nature.
Global social media and influencer marketing agency The Goat Agency offers some insights. Download this new guide to learn more about:
- Challenges facing premium and luxury brands — online and offline
- TikTok approaches and learnings from Louis Vuitton, Gucci, Estée Lauder and more
- How luxury brands are changing their approaches to creator marketing
- How luxury and premium brands are building “the prestige factor” through social media
Sponsored by The Goat Agency
