How Gen Z is reshaping shopping — and what it means for Gen Alpha

More than half of Gen Z (51%) discover products on social platforms, especially TikTok, Instagram and YouTube — leaving brands to rethink how they earn attention from these groups of consumers. Buying reach through traditional channels is no longer enough as teens gravitate to platform-native, socially proofed product discovery.

TeenVoice surveyed teens ages 13–19 to learn more about the key forces shaping Gen Z’s shopping habits, and what they signal about the next generation of consumers. To win these consumers’ attention, marketers are emphasizing authenticity, value and transparency.

Download this report to learn more about:

The type of content teens best respond to
How Gen Z researches purchases before buying
What factors matter the most when teens shop