How fashion brands are using promotions to nurture long-term customer growth

Fashion and apparel brands face escalating acquisition costs and changing consumer spending habits. These shifts underscore the need for brands to attract new high-value shoppers and continue building long-term relationships with existing customers.

Instead of employing a broad, one-size-fits-all approach, leading fashion brands strategically invest in promotions that tie back to profitability — without compromising the brand’s image.

By implementing granular deals, innovative pricing strategies and personalized rewards, this guide from Talon.One explains how fashion brands nurture enduring customer relationships that drive long-term growth.

Download this new guide from Talon.One to learn more about:

What data fashion brands are leveraging to implement personalized promotions
Campaign conditions to drive conversions and retention
Insights from Vestiaire Collective, Eddie Bauer and more