Acquisition costs have surged by 222% over the past 10 years; however, many brands still prioritize new customer acquisition over nurturing existing customer relationships.
Retention is often overlooked as it lacks the allure of flashy promotions and viral tactics teams use for new customer growth. However, the less glamorous — but more impactful — efforts required to nurture existing customers can yield significant results, such as a 25–95% boost in profits from just a 5% increase in retention, with repeat customers contributing up to 65% of revenue.
In this new guide from Cohora, learn how fashion and beauty brands are breaking away from traditional acquisition-heavy models and pivoting toward retention-focused strategies to thrive in the changing e-commerce landscape.
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Sponsored by Cohora
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