Today’s challenge for e-commerce brands — especially those in the fashion and beauty spaces — is doing more with less. Constant economic disruption is squeezing marketing budgets, forcing brands to cut ad spending on traditional customer acquisition channels.
At the same time, customer expectations for personalized experiences are higher than ever. As the fashion and beauty industries grapple with an ever-crowded space, the focus must be on standing out to consumers. With this in mind, these brands are deepening consumer relationships to drive acquisition, boost retention and increase lifetime value.
These brands thrive on understanding their customers’ behavior and needs — leveraging strategies and tools like first-party and zero-party data, dynamic segmentation and personalization to build solid and lasting relationships with shoppers.
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