How Brands Like Nike and ASOS Score on Customer-Centric AI Adoption

As more beauty and fashion brands and retailers adopt AI, industry leaders are leveraging these technologies to enhance customer experiences, optimize marketing campaigns and streamline operations.

Research shows that brands and retailers are seeing substantial financial benefits from AI integration. By powering customer-facing use cases — including personalized product recommendations, virtual shopping assistants, AR-enhanced shopping experiences and more — AI enables beauty and fashion brands to stay competitive in a tech-savvy market.

Lily AI’s inaugural Retail AI Index is a critical benchmark for understanding the consumer-facing impact of AI in beauty, fashion, home and other segments. Download the report to learn:

Which brands and retailers made this year’s top 100 ranking
How AI adoption compares among small, mid-size and large brands and retailers
How AI-powered innovations and applications are evolving in fashion and beauty
Insights and case studies from Amazon, ASOS, Sephora and more