How brands are taking a multichannel approach to connect with consumers

In the fashion and beauty industries, changes in where and how consumers shop are often leading indicators of transformation to come. Understanding the mindset of today’s shoppers — uncovering their preferences, motivations and shopping habits — is critical to brands’ advertising success.

According to Rithum’s ‘Online Consumer Behavior Global Report,’ consumers increasingly take a multichannel approach throughout their buying journey. To engage these consumers in an increasingly fragmented environment, fashion and beauty brands are turning to online marketplaces, social media and retail media.

Download this new report from Rithum to learn:

How social media is increasingly influencing product discovery
Why marketplaces are dominating online shopping
How consumer expectations around returns impact profitability