How brands are evolving their influencer marketing strategies

Influencer marketing has become a powerful tool for brands to engage with audiences, increase product consideration, drive sales and more. But as digital spaces become saturated and new tools emerge, the role of the influencer has become more complex. As a result, marketers are faced with the challenge of scaling and optimizing influencer programs in order to keep their edge.

Join a Glossy editor, Pierre-Loïc Assayag, CEO of Traackr, and Firdaous El Honsali, senior director of global communications, purpose and sustainability at Dove, on October 26 at 1 p.m. EDT to learn how top brands are improving workflows, standardizing performance metrics, measuring ROI, and using data to guide influencer marketing strategies in 2021 and beyond.

The evolution of marketing: social commerce, new social platforms and the increasing impact of influencers and creators.
What brands are doing to increase the ROI of influencer campaigns, from sales to social impact.
How brands are using data to understand influencer marketing impact and solve measurement pain points.

The discussion will be supported by new data and results from Traackr and Glossy’s State of the Industry report, which surveyed approximately 100 brand and agency marketers.